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Brightsparks – Evian & TFL

Brightsparks were asked to amplify the brand awareness of the Evian & TFL partnership over the summer…

Objective

  • Raise brand awareness of the Evian & TFL partnership
  • Keeping passengers hydrated on their journeys with Evian

 
Planning & insights

  • Logistically difficult due to the nature of both Underground sites & time constraints
  • Staff selection & bespoke uniform design in line with brand guidelines

 
Creative solution 

  • Distribute free Evian water on the underground
  • Amplifying our message via social media #beattheheat

 
Results

  • 175,000 free bottles of Evian handed out over 10 days
  • Sales in the UK rose by 12% post activity

 

Click here for the downloadable, printable version.

 

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