Brightsparks – Providers of sport event jobs

Here at Brightsparks, we help to successfully provide people with sport event jobs and more. Here’s how we were asked to help Volvic and Tough Mudder:

Objective

• As part of a three year brand activation activity plan between Volvic & Tough Mudder.
• Brightsparks were asked to bring the partnership to life before, during & after Tough Mudder events throughout the UK.

Planning & insights

• Stimulated intrigue in Volvic via key POS material
• Utilised key brand messages on Sampling Teams uniform
• Strategically positioned Brand Ambassadors throughout the course

Results

• Distributed 130,000 highly targeted samples
• 1.3m participants interactions with brand
• Demand out striped supply on 80% of event days

Click here for the downloadable, printable version.

Find sport event jobs today or discover the right talent here
with Brightsparks.

Brightsparks & KIND

Brightsparks, providers of promo staffing jobs and more, teamed up with KIND to amplify their snack bars in the UK. Here are the details:

Objective

• Raise awareness of KIND snack bars in the UK
• Enable as many people to try the bars as possible
• Educate consumers about the KIND brand & bars

Planning & insights

• Target Audience predominately health conscious
• Educate consumers on ingredients/nutrition and heritage
• Spread the KIND message to trade ensuring core distribution

Creative solution 

• Highly targeted diverse national sampling campaign
• Branded stand and outdoor display attracting customers whilst offering product sampling

Results

• 100,000 samples handed out during launch across key sites
• 328% uplift in sales post activity
• Secured national coverage across the Tesco Estate
• Roll out across Wholefoods

Click here for the downloadable, printable version.

Find promo staffing jobs today or discover the right talent here
with Brightsparks.

Brightsparks – Evian & TFL

Brightsparks were asked to amplify the brand awareness of the Evian & TFL partnership over the summer…

Objective

• Raise brand awareness of the Evian & TFL partnership
• Keeping passengers hydrated on their journeys with Evian

 
Planning & insights

• Logistically difficult due to the nature of both Underground sites & time constraints
• Staff selection & bespoke uniform design in line with brand guidelines

 
Creative solution 

• Distribute free Evian water on the underground
• Amplifying our message via social media #beattheheat

 
Results

• 175,000 free bottles of Evian handed out over 10 days
• Sales in the UK rose by 12% post activity

Click here for the downloadable, printable version.

Find promotional event jobs today or discover the right talent here with Brightsparks.