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Providing Events and Hospitality Work
Rugby World Cup 2015

The largest sporting event of 2015, staged at 13 stadiums across the United Kingdom. As quality providers of events and hospitality work, Brightsparks were asked to lend their expertise.

The Tournament was seen live by 2.4m people attending matches, with a further 1.5m fans entering zones across the country and over 10m TV viewers for opening game alone. In order to deliver best in class experience to visitors from around the globe, Brightsparks were asked by tournament organisers to provide events & hospitality staff to all 19 RWC matches hosted at London venues:

  • Twickenham Stadium
  • Wembley Stadium
  • The Olympic Stadium
  • Official RWC Fanzones

From the opening ceremony, Brightsparks were proud to be part of every game.  From Royalty to sporting Hero’s, Heads of State to Heads of Industry, we provided the highest level of hospitality throughout; the pinnacle for our team including serving members of the Royal family their boxes.

Alongside the Royal and Exec boxes across the stadium, Brightsparks staff were the main suppliers of retail staff in outlets across all venues.

At all Fanzones we provided experiential staff and Brand Ambassadors with core sampling activity which would include sampling, brand engagement and competitions driving consumers online including some VR activation.

For RWC 2015, we supplied:

  • 870 accredited staff
  • Working 4,472 shifts
  • Totalling 34,969 hours

We continue to provide VIP hospitality staff to all major stadiums in and around London.

Click here for the downloadable, printable version.

 

Discover more events and hospitality work today or discover the right talent here with Brightsparks.

Brightsparks – Providers of sport event jobs

Here at Brightsparks, we help to successfully provide people with sport event jobs and more. Here’s how we were asked to help Volvic and Tough Mudder:

Objective

  • As part of a three year brand activation activity plan between Volvic & Tough Mudder.
  • Brightsparks were asked to bring the partnership to life before, during & after Tough Mudder events throughout the UK.

 

Planning & insights

  • Stimulated intrigue in Volvic via key POS material
  • Utilised key brand messages on Sampling Teams uniform
  • Strategically positioned Brand Ambassadors throughout the course

 

Results

  • Distributed 130,000 highly targeted samples
  • 1.3m participants interactions with brand
  • Demand out striped supply on 80% of event days

 

Click here for the downloadable, printable version.

 

Find sport event jobs today or discover the right talent here
with Brightsparks.

Brightsparks & KIND

Brightsparks, providers of promo staffing jobs and more, teamed up with KIND to amplify their snack bars in the UK. Here are the details:

Objective

  • Raise awareness of KIND snack bars in the UK
  • Enable as many people to try the bars as possible
  • Educate consumers about the KIND brand & bars

 

Planning & insights

  • Target Audience predominately health conscious
  • Educate consumers on ingredients/nutrition and heritage
  • Spread the KIND message to trade ensuring core distribution

 

Creative solution 

  • Highly targeted diverse national sampling campaign
  • Branded stand and outdoor display attracting customers whilst offering product sampling

 

Results

  • 100,000 samples handed out during launch across key sites
  • 328% uplift in sales post activity
  • Secured national coverage across the Tesco Estate
  • Roll out across Wholefoods

 

Click here for the downloadable, printable version.

 

Find promo staffing jobs today or discover the right talent here
with Brightsparks.

Brightsparks – Evian & TFL

Brightsparks were asked to amplify the brand awareness of the Evian & TFL partnership over the summer…

Objective

  • Raise brand awareness of the Evian & TFL partnership
  • Keeping passengers hydrated on their journeys with Evian

 
Planning & insights

  • Logistically difficult due to the nature of both Underground sites & time constraints
  • Staff selection & bespoke uniform design in line with brand guidelines

 
Creative solution 

  • Distribute free Evian water on the underground
  • Amplifying our message via social media #beattheheat

 
Results

  • 175,000 free bottles of Evian handed out over 10 days
  • Sales in the UK rose by 12% post activity

 

Click here for the downloadable, printable version.

 

Find promotional event jobs today or discover the right talent here with Brightsparks.