Brightsparks & Velocity

Brightsparks, providers of jobs in hospitality and more, teamed up with Velocity to address their staffing problems.

Here are the details:

The Brand

• Velocity provides insider access to the best dining & hospitality experiences globally, including over 1000 restaurants in New York, London, Los Angeles, San Francisco, Miami, Toronto & more.
• Having secured $16m of Series A funding in Summer 2015, Velocity is one of the fastest growing technology companies in the world, featuring in Forbes, GQ, Wired, CNBC, & winning Apple’s Best of 2015 award.

Planning & insights

• Being a new product in the restaurant payment space, Velocity were keen to help raise awareness of their app, amongst its key target audience; regular restaurant goers, dinning in small to medium groups with a high level of disposable income.

Brightsparks – Providers of jobs in Hospitality

Creative solution 

• Brightsparks recruited & trained a dedicated team of brand & customer success ambassadors to liaise & interact with Velocity’s target consumers at the point of sale; in leading restaurants & bars across London.

Results

• 286% increase in downloads with the team signing up new customers & supporting them through their first transaction to ensure successful onboarding, thus considerably increasing the likelihood of continued use of the app.

Click here for the downloadable, printable version.

Discover jobs in hospitality today or find the right talent here with Brightsparks.

Experiential Jobs – The Thought Process

It’s important to fit into your audience’s daily routine…

It’s 7am on a Friday morning. David, a twenty-something Londoner hears his alarm go off. The first thing he does is reach for his phone to check all of his notifications: another DJ Khaled Story on Snapchat -#KeysToSuccess; 26 new followers after that Kygo clip was re-posted by @Kygomusic last night, – awesome; 11 Tinder matches? Good swiping game. Then, as he prepares for work, he opens Citymapper to see what time the bus arrives. Six minutes to grab breakfast?! With Apple Pay enabled that’s no bother as he’ll be less than a minute at Pret.

At lunch, David gets another notification. A French couple want to rent his room through Airbnb when he goes home this weekend. “That’ll pay for the train fare” he muses and accepts. He goes out for a bite and decides to take the stairs as he hasn’t done too much walking today. He knows this because of his Fitbit which monitors his activity.

As the end of the work day approaches, he knows he wants to do something, but isn’t 100% sure what that ‘something’ is. He’s looking for experiences in-line with his lifestyle, and finds a great gig in Camden, he invites his friends through the app, books in a snap, and then makes his way over to North London with his paperless ticket.

Indeed, David isn’t alone. He’s a millennial – a generation that is embracing technology unlike any generation before. It’s hard to catch David’s attention, as he installs all kinds of ad-blocking programs and isn’t looking at traditional advertisements. What David wants is something real and authentic; he wants brands to engage him on his level.

On the flip side, brands are left wondering: how do I connect with this audience? How do I make sure my experiential campaign cuts through the noise and reaches the right person at the right time? You’ve been working tirelessly planning that awesome cocktail masterclass to appeal to that trendsetter, urbanite audience. You know this event is different – even special – but after all the hard work the PR team has spent exhausting traditional channels you’re left wondering who will show up? How do I make sure it’s full at all times? Experiential jobs aren’t easy.

The simple answer is: figure out where your audience is. Fit into their daily routine and you’ll get through. Go niche if you need to. What disruptive technology are they using? Who holds an authority in their life? Who do they trust when making decisions on where to go, what to wear and where to stay? Armed with that information, you’ll fit into their lifestyle on their terms, naturally targeting as you go. You’ll change the course of your audience by tapping into their way of doing things. It’s discovery, not advertising. And it’s that easy. Now back to that cocktail masterclass, when is it again?

Find experiential jobs today or discover the right talent here with Brightsparks.