A great feature of the Brightsparks brand is that we attract candidates who are full of energy, who know how to conduct themselves professionally and can communicate with guests in an engaging manner. That is why we are able to offer our Brightsparks to work in roles beyond hospitality. We have had great success placing…
Category: Marketing
After 10 years of iPhone, it is the beginning of the end of smartphones?
If you worked in mobile a decade ago in 2007, the launch of the iPhone felt like all your Christmases had come all at once. It wasn’t really a phone; the iPhone was form and function from the future. The iPhone promised us so much. And, just under a decade later in July 2016, the…
The 2016 fashion must have: a DHL logo t-shirt.
Really? Yes, a plain yellow DHL top produced by fledgling Parisian label Vetements, retailing for £185, no less! The frenzy was such that it sold out in days despite the original one selling for £6.50 on the DHL official website. Corporate logos being referenced in apparel is nothing new. Go to Camden Market in London and…
Millennials are not a panacea for all agencies’ problems
Amid all the Christmas ad hoo-ha one story really stood out for me. And it didn’t have anything to do with a bouncing dog. It was around the John Lewis spoof and W Communications’ decision to hire the clever lad behind it. Hiring an 18-year old with no agency experience is a bold move. And I look…
Why tea and cakes can out-market tech
The future of experiential marketing in Brexit Britain lies in tea and cakes! Wendy Hooper, Brightsparks’ Commercial Directoir, explains what we can learn from The Great British Bake Off. Tech is all the rage in experiential marketing at the moment. Every event right now seems to involve virtual reality (VR), augmented reality (AR), NFC chips,…
Think live events are dead? Think again.
Good News for Graduate Event Jobs Ten years ago, some people were forecasting the end of face-to-face events. In response to this prediction, all sorts of online platforms sprung up with the purpose of recreating physical events using digital means. Guess what? Many of those platforms are gone. The naysayers were wrong. Face-to-face events are…
How to reach consumers at the right time, in our cluttered world?
Experiential Jobs – The Thought Process It’s important to fit into your audience’s daily routine… It’s 7am on a Friday morning. David, a twenty-something Londoner hears his alarm go off. The first thing he does is reach for his phone to check all of his notifications: another DJ Khaled Story on Snapchat -#KeysToSuccess; 26 new followers…