The 2016 fashion must have: a DHL logo t-shirt.

Really? Yes, a plain yellow DHL top produced by fledgling Parisian label Vetements, retailing for £185, no less! The frenzy was such that it sold out in days despite the original one selling for £6.50 on the DHL official website. Corporate logos being referenced in apparel is nothing new. Go to Camden Market in London and…

Millennials are not a panacea for all agencies’ problems

Amid all the Christmas ad hoo-ha one story really stood out for me. And it didn’t have anything to do with a bouncing dog. It was around the John Lewis spoof and W Communications’ decision to hire the clever lad behind it. Hiring an 18-year old with no agency experience is a bold move. And I look…

Why tea and cakes can out-market tech

The future of experiential marketing in Brexit Britain lies in tea and cakes! Wendy Hooper, Brightsparks’ Commercial Directoir, explains what we can learn from The Great British Bake Off. Tech is all the rage in experiential marketing at the moment. Every event right now seems to involve virtual reality (VR), augmented reality (AR), NFC chips,…

Think live events are dead? Think again.

Good News for Graduate Event Jobs Ten years ago, some people were forecasting the end of face-to-face events. In response to this prediction, all sorts of online platforms sprung up with the purpose of recreating physical events using digital means. Guess what? Many of those platforms are gone. The naysayers were wrong. Face-to-face events are…

How to reach consumers at the right time, in our cluttered world?

Experiential Jobs – The Thought Process It’s important to fit into your audience’s daily routine… It’s 7am on a Friday morning. David, a twenty-something Londoner hears his alarm go off. The first thing he does is reach for his phone to check all of his notifications: another DJ Khaled Story on Snapchat -#KeysToSuccess; 26 new followers…