Hospitality is a Breeding Ground for Great Grads

Many students find that their introduction to working life is way before their graduation day. For many of the students who work for Brightsparks, the pay they receive for work in our event and hospitality side is a vital source of the funds they require to be able to get through university; to pay to…

Millennials are not a panacea for all agencies’ problems

Amid all the Christmas ad hoo-ha one story really stood out for me. And it didn’t have anything to do with a bouncing dog. It was around the John Lewis spoof and W Communications’ decision to hire the clever lad behind it. Hiring an 18-year old with no agency experience is a bold move. And I look…

Why tea and cakes can out-market tech

The future of experiential marketing in Brexit Britain lies in tea and cakes! Wendy Hooper, Brightsparks’ Commercial Directoir, explains what we can learn from The Great British Bake Off. Tech is all the rage in experiential marketing at the moment. Every event right now seems to involve virtual reality (VR), augmented reality (AR), NFC chips,…

Great staff will make your event for your guests

The word ‘Event’ invites excitement and high expectation. However, there are many variables that cannot be predicted or completely controlled, which makes the planning process more difficult. There are five main elements that contribute to the success of many an event: Guests & attendees Catering Entertainment Venue Customer service (last, but certainly not least!) If…

Student jobs can provide so much more than just some extra cash

Getting a Student Job – Why It Matters (Guest blog by Emma Mahdavi, staff member at Brightsparks) Paying your way through university and building your CV at the same time, without it encroaching on your studies, can be challenging. Here’s why bagging yourself a student job is can help you. The cost of University and all…

Brexit could hamper investment in event industry, says BVEP research

The amount of investment made in the event industry and the level of events attracted to the UK are likely to decrease, according to a recent Business Visits Events Partnership (BVEP) survey. BVEP, the umbrella body for the UK events industry, carried out research among its partner organisations to explore their thoughts on how Brexit…

Think live events are dead? Think again.

Good News for Graduate Event Jobs Ten years ago, some people were forecasting the end of face-to-face events. In response to this prediction, all sorts of online platforms sprung up with the purpose of recreating physical events using digital means. Guess what? Many of those platforms are gone. The naysayers were wrong. Face-to-face events are…