Providing Events and Hospitality Work
Rugby World Cup 2015
The largest sporting event of 2015, staged at 13 stadiums across the United Kingdom. As quality providers of events and hospitality work, Brightsparks were asked to lend their expertise.
The Tournament was seen live by 2.4m people attending matches, with a further 1.5m fans entering zones across the country and over 10m TV viewers for opening game alone. In order to deliver best in class experience to visitors from around the globe, Brightsparks were asked by tournament organisers to provide events & hospitality staff to all 19 RWC matches hosted at London venues:
- Twickenham Stadium
- Wembley Stadium
- The Olympic Stadium
- Official RWC Fanzones
From the opening ceremony, Brightsparks were proud to be part of every game. From Royalty to sporting Hero’s, Heads of State to Heads of Industry, we provided the highest level of hospitality throughout; the pinnacle for our team including serving members of the Royal family their boxes.
Alongside the Royal and Exec boxes across the stadium, Brightsparks staff were the main suppliers of retail staff in outlets across all venues.
At all Fanzones we provided experiential staff and Brand Ambassadors with core sampling activity which would include sampling, brand engagement and competitions driving consumers online including some VR activation.
For RWC 2015, we supplied:
- 870 accredited staff
- Working 4,472 shifts
- Totalling 34,969 hours