Brightsparks – Providers of sport event jobs
Here at Brightsparks, we help to successfully provide people with sport event jobs and more. Here’s how we were asked to help Volvic and Tough Mudder:
- As part of a three year brand activation activity plan between Volvic & Tough Mudder.
- Brightsparks were asked to bring the partnership to life before, during & after Tough Mudder events throughout the UK.
Planning & insights
- Stimulated intrigue in Volvic via key POS material
- Utilised key brand messages on Sampling Teams uniform
- Strategically positioned Brand Ambassadors throughout the course
- Distributed 130,000 highly targeted samples
- 1.3m participants interactions with brand
- Demand out striped supply on 80% of event days
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