Brightsparks & KIND
Brightsparks, providers of promo staffing jobs and more, teamed up with KIND to amplify their snack bars in the UK. Here are the details:
Objective
- Raise awareness of KIND snack bars in the UK
- Enable as many people to try the bars as possible
- Educate consumers about the KIND brand & bars
Planning & insights
- Target Audience predominately health conscious
- Educate consumers on ingredients/nutrition and heritage
- Spread the KIND message to trade ensuring core distribution
Creative solution
- Highly targeted diverse national sampling campaign
- Branded stand and outdoor display attracting customers whilst offering product sampling
Results
- 100,000 samples handed out during launch across key sites
- 328% uplift in sales post activity
- Secured national coverage across the Tesco Estate
- Roll out across Wholefoods
Click here for the downloadable, printable version.
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