Do the KIND thing

Brightsparks & KIND

Brightsparks, providers of promo staffing jobs and more, teamed up with KIND to amplify their snack bars in the UK. Here are the details:


  • Raise awareness of KIND snack bars in the UK
  • Enable as many people to try the bars as possible
  • Educate consumers about the KIND brand & bars


Planning & insights

  • Target Audience predominately health conscious
  • Educate consumers on ingredients/nutrition and heritage
  • Spread the KIND message to trade ensuring core distribution


Creative solution 

  • Highly targeted diverse national sampling campaign
  • Branded stand and outdoor display attracting customers whilst offering product sampling



  • 100,000 samples handed out during launch across key sites
  • 328% uplift in sales post activity
  • Secured national coverage across the Tesco Estate
  • Roll out across Wholefoods


Click here for the downloadable, printable version.


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