Brightsparks – Evian & TFL
Brightsparks were asked to amplify the brand awareness of the Evian & TFL partnership over the summer…
Objective
- Raise brand awareness of the Evian & TFL partnership
- Keeping passengers hydrated on their journeys with Evian
Planning & insights
- Logistically difficult due to the nature of both Underground sites & time constraints
- Staff selection & bespoke uniform design in line with brand guidelines
Creative solution
- Distribute free Evian water on the underground
- Amplifying our message via social media #beattheheat
Results
- 175,000 free bottles of Evian handed out over 10 days
- Sales in the UK rose by 12% post activity
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